Advertising with Cascadia Kids

What we’re about: Exploring Cascadia (Washington State, Oregon and British Columbia) with kids.

Cascadia Kids has quickly become the go-to source for Pacific Northwest family-friendly vacation ideas, quick getaways, camping vacations, city breaks, rental options and more. Like a trusted friend, Cascadia Kids offers parent-in-the know tips, advice and recommendations – or knows how to get parents the information they need.

Web readers arrive here with only one goal in mind – to travel Washington, Oregon and British Columbia with their kids. We don’t cover a broad set of general parenting categories, but a micro-category designed to serve readers with depth.

Hotels, attractions, restaurants and outdoor escapes compete for a family’s attention – we help match readers with a perfect trip, whether that’s a hot springs resort, a family camp, a four-star boutique hotel or a small-town getaway. Insider info serves both local families and out-of-town guests.

Written and edited by travel journalist Lora Shinn, Cascadia Kids seeks to connect readers with qualified experts – whether that’s a book author or a local mom. Readers and the editor keep up via Twitter, Facebook, a newsletter (sent whenever a new post publishes) and RSS feeds.

Advertising opportunities, starting as low as $25/month:

• Destination-specific advertising – your ad inside a destination post.

• Square, skyscraper and other banner ads across the site, above the fold and below the fold.

• Contests and promotions.

• Advertorial (conforming to advertorial guidelines)

Quick Facts:

• Family travelers, those traveling with either children or grandchildren, make up 30% of U.S. adult leisure travelers. (Source: travelhorizonsTM, July 2009)
• Family travelers take an average of 4.5 trips each year. (Source: travelhorizonsTM, July 2009)
• The most widely used information source to plan leisure trips is the Internet followed by online travel agencies, branded suppliers, and other websites.  (Source: travelhorizonsTM, July 2009)

Site visitors arrive at Cascadia Kids seeking information on:

• Camping
• Things to do in Vancouver, Seattle, Portland and Victoria
• Resorts throughout the BC, Washington and Oregon region
• Water features in the Pacific Northwest
• Oregon Coast destinations, restaurants and attractions
• Family travel advice

Cascadia Kids Website: July 2011, 18 months after going live

Pageviews Per Month: 26,200+

Visitors Per Month: 13,100+

Average Time on Site: 2:03

How readers get here:

Search Engine: 83%

Social Media: 8.5%

Direct Traffic: 7%

Demographics:

Most users hail from:

1. Seattle
2. Portland
3. Vancouver (BC)
4. Victoria (BC)

The majority of visitors are U.S. based, followed by a strong Canadian contingent – then European countries.

Social Media Engagement:

83% of viewers find Cascadia Kids through Google’s search engine

1,782 Twitter followers

Google PR: 4

The editor is involved in family travel blogger and freelance travel writing communities, but focuses exclusively on Pacific Northwest travel for Cascadia Kids.